Advanced Web Development Tips to Boost Site’s SEO Performance

Search engine optimization is a process of boosting the reach of a website. Previously marketers used to optimize a website for the targeted keyword in order to achieve a higher ranking. But in the recent few years SEO best practice has changed a lot.  With the latest updates of Google Hummingbird and the introduction of machine learning algorithm RankBrain, most of the old strategies have been obsoleted. 

Now, you can’t expect result if you just stuff keywords in your content. You have to think beyond link building and optimizing Meta elements. Still, most of the marketers think that the process of search engine optimization starts when a site is live on the World Wide Web. This is one of the biggest mistakes that anyone can make in their SEO strategy.

If you want to optimize your site at an advanced level then you have to start the process since its time of development. Yes, I am going to talk about technical SEO today. So, continue reading to know about the advanced web development tips that you need to keep in mind when building your website. 

Ensure that the Site Load Faster

No one likes to stick with a website that takes time to load. In a situation like this, you have to ensure that your website loads faster. There are many quality web development companies in Cape Town that offer top-notch services. You can hire any one of them but before that ensures that they follow the below tips when designing and developing a website:

1. Do not overuse CSS and JavaScript
2. Enhance the server response time
3. Use content distribution network

Ensure that the Navigation of Your Website Is Great

The navigation of your website plays the most crucial role in order to boost the dwell time of your website. As a result it will directly boost the overall SEO performance of your site. It is always suggested to keep all the web pages of your site clean and clear. Meanwhile you should also make the entire website easy to use and access. Once you are satisfied with the navigation of your website, in the next stage you can hire one of the best SEO agencies in Cape Town, as well as in the other cities in the world according to your preference in order to avail ongoing off-page services. It will help you to take the SEO performance of your website to the next level. 

By following the tips mentioned above it will be really easier for you to keep the technical part of your SEO up to the mark.