Search engine optimization is a
process of boosting the reach of a website. Previously marketers used to
optimize a website for the targeted keyword in order to achieve a higher
ranking. But in the recent few years SEO best practice has changed a lot. With the latest updates of Google Hummingbird
and the introduction of machine learning algorithm RankBrain, most of the old
strategies have been obsoleted.
Now, you can’t expect result if you
just stuff keywords in your content. You have to think beyond link building and
optimizing Meta elements. Still, most of the marketers think that the process
of search engine optimization starts when a site is live on the World Wide Web.
This is one of the biggest mistakes that anyone can make in their SEO strategy.
If you want to optimize your site at an
advanced level then you have to start the process since its time of
development. Yes, I am going to talk about technical SEO today. So, continue
reading to know about the advanced web development tips that you need to keep
in mind when building your website.
Ensure that
the Site Load Faster
No one likes to stick with a website
that takes time to load. In a situation like this,
you have to ensure that your website loads faster. There are many quality web development companies in Cape Town
that offer top-notch services. You can hire any one of them but before that
ensures that they follow the below tips when designing and developing a
website:
- Do not overuse CSS and JavaScript
- Enhance the server response time
- Use content distribution network
Ensure that
the Navigation of Your Website Is Great
The navigation of your website plays
the most crucial role in order to boost the dwell time of your website. As a
result it will directly boost the overall SEO performance of your site. It is
always suggested to keep all the web pages of your site clean and clear.
Meanwhile you should also make the entire website easy to use and access. Once
you are satisfied with the navigation of your website, in the next stage you
can hire one of the best SEO agencies in Cape Town, as well as in the other cities in the world according to your
preference in order to avail ongoing off-page services. It will help you to
take the SEO performance of your website to the next level.
By following the tips mentioned above
it will be really easier for you to keep the technical part of your SEO up to
the mark.
